top of page
Client : Mitsubishi Motors Malaysia
Campaign: NEW Triton
One Powerful Proposition for One Tough Truck.
The New Triton fulfills consumers' demand for a 'tough' look but it is more than just looks. Mitsubishi intends to bank on the real force behind a 4x4 - handling and to drive the "Engineered Beyond Tough" premise.
We created the "4SURE HANDLING" product proposition and positioning with the 4 pillars of 4Sure Power, Control, Agility and Safety representing components of assured handling.
Mitsubishi Motors Malaysia adopted the 4SURE HANDLING as its official sales pitch across the nation.
bottom of page