Staying Top of Mind

During Lockdown

Client : Santen Pharmaceutical Co., Ltd.

The Challenge


As the nation went into lockdown, many brands sought new ways to touch base with their customers. Santen, a leading ophthalmology brand, needed a way for their sales team to reach out to their clientele.


Cogent’s Strategy


Santen’s sales team had contact numbers of their customers, Ophthalmologists from leading medical facilities. With WhatsApp being the number one messaging platform in Malaysia, we utilised it as a platform to share useful information about eye problems and Santen’s products.


Key Takeaway

Santen was able to continue marketing activities during lockdown and managed to retain top-of-mind awareness for the brand among their customers.