Client : Macao Tourism Malaysia

Campaign : Jumpa di Macao

A New Exciting Image for an Island Rich in Culture

The Challenge

To promote Macao as a wholesome tourist destination, debunking the perception of it being 'a city of vices' and to attract the Malay audience to experience Macao.

Cogent's Strategy

Macao was named as a UNESCO City of Creative Gastronomy and we built a concept upon the recognition. The "Dah ke Macao" visual was broadcasted in high traffic areas and throughout the Macao Tourism Malaysia's Facebook posts. To distinguish the facets of Macao, content on Facebook was distributed across the themes of EAT. PLAY. LEARN.

Key Takeaway

Macao Tourism Malaysia's Social Media persona was elevated and garnered a good number of followers with improved engagement.