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The Challenge
Client : Affinbank
Campaign : Tap & Save
Tapping to a Fantastic Show
The first MasterCard with Contactless feature, AFFINBANK required a strong message to communicate the benefits of going Contactless at BHP petrol pumps.
Cogent's Strategy
Tap dancing = tapping your MasterCard on the payment gateway at the pump! We did print materials and a launch event with a tap dance 'flash mob' taking everyone by surprise.
Key Takeaway
The event was a success and those that came for the event remembered it for its unconventional method launching a regular petrol credit card.
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