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The Challenge

Client : Affinbank

Campaign : Tap & Save

Tapping to a Fantastic Show

The first MasterCard with Contactless feature, AFFINBANK required a strong message to communicate the benefits of going Contactless at BHP petrol pumps.

Cogent's Strategy

Tap dancing = tapping your MasterCard on the payment gateway at the pump! We did print materials and a launch event with a tap dance 'flash mob' taking everyone by surprise.

Key Takeaway

The event was a success and those that came for the event remembered it for its unconventional method launching a regular petrol credit card.

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