Engaging on the Digital Frontier 

Client : Euromobil Sdn. Bhd,

Campaign: Land of Quattro

The Challenge

 

Following a global marketing campaign to push Audi’s proprietary quattro all-wheel drive technology, Audi required a localised strategy for the Malaysian market.

 

Cogent’s Strategy

 

A Land of quattro contest that ran on a microsite and participants were quizzed on safe driving habits and techniques that connected with different driving conditions. Visitors to the site were also educated on the history and advancement of the quattro technology. 

 

Takeaway

 

Fans and potential owners of Audi understood better the brand's history, technology and identity, moving them to experience the brand or strengthening their loyalty. 

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 Cogent Ideas (South East Asia) Sdn. Bhd.