Tapping to a Fantastic Show

Client : Affinbank 

Campaign: Tap & Save

The Challenge

 

The first MasterCard with Contactless feature, AFFINBANK required a strong message to communicate the benefits of going Contactless at BHP petrol pumps. 

 

Cogent's Strategy

 

Tap dancing = tapping your MasterCard on the payment gateway at the pump! We did print materials and a launch event with a tap dance 'flash mob' taking everyone by surprise. 

 

Takeaway

 

The event was a success and those that came for the event remembered it for its unconventional method launching a regular petrol credit card. 

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 Cogent Ideas (South East Asia) Sdn. Bhd.