Creating a Product Proposition with "4SURE HANDLING"
Client : Mitsubishi Motors Malaysia
Campaign: NEW Triton
The New Triton fulfills consumers' demand for a 'tough' look but it is more than just looks. Mitsubishi intends to bank on the real force behind a 4x4 - handling and to drive the "Engineered Beyond Tough" premise.
We created the "4SURE HANDLING" product proposition and positioning with the 4 pillars of 4Sure Power, Control, Agility and Safety representing components of assured handling.
Mitsubishi Motors Malaysia adopted the 4SURE HANDLING as its official sales pitch across the nation.